24.12.2025 • 20 min read

Swiss business etiquette and culture: a complete guide for investors

Switzerland's business environment is not just about financial stability and regulatory precision—it's about understanding a culture where every handshake, every minute, and every word carries weight. For international investors and entrepreneurs entering the Swiss market, mastering local business etiquette is not a formality; it's a strategic necessity that determines whether partnerships flourish or fail.